MOLFIX POOPMATCH

Creative idea

PoopMatch elevates design from a passive commodity to a life-saving tool for communities with limited healthcare access. By integrating a universal stool color scale directly onto the diaper, we translated complex pediatric guidelines into an intuitive, zero-literacy visual language. This cross-category innovation proves that design’s most fundamental function is making the invisible visible. PoopMatch redesigns a daily essential to drive instant behavioral change, turning a mundane care routine into a crucial first-line health observation tool.

Brand name: Molfix
Advertiser / client: Molfix
Product / service: Baby Diaper
Campaign name: POOPMATCH
Agency network: Omnicom Advertising
Agency: TBWA Istanbul
Production company: Organic Film
Agency chief executive officer: Burcu Özdemir
Chief creative officer: Sami Basut
Executive creative director: Mesut Koçarslan, Serdar Güngör
Creative director: Cihan Metin Üstek
Art director: Seray Samancı, Sezgin Bulut
Copywriter: Mustafa Pamuk, Salih Uzun
Account director (agency): Tugyan Çelik, Burçin Birim
Client account director: Aynur Kızılırmak, İpek Albudak
Director: Mert Şen
Agency producer: Derya Soyman