Connected with Nature, Audi Calendar 2025

Creative idea

In line with the Volkswagen Group’s vision, Audi embraces a deeper responsibility for the planet’s future. The 2025 calendar, themed Connected with Nature, contrasts the tech-driven messaging of most automotive brands, offering a quieter, more thoughtful narrative. Six poetic compositions capture fleeting natural moments, enhanced by a minimalist graphic style, soft watercolours, and generous white space. Printed on recycled paper with eco-friendly inks, the calendar invites reflection beyond the automobile. The Audi logo remains discreet, allowing nature to take center stage. It’s a subtle yet powerful statement of purpose from a brand confident enough to lead with values.

Brand name: Audi Bulgaria
Advertiser / client: Audi Bulgaria
Product / service: Audi Calendar 2025
Campaign name: Connected with Nature, Audi Calendar 2025
Agency network: INDEPENDENT AGENCY
Agency: NRG Brands, Sofia