BIG NAME IN GLASSMAKING

Creative idea

We had to communicate a promotion in which Lidl customers could receive RONA glassware. A common offer few people would care about. Unless. You. Have. The. Perfect. Name. We built the campaign around people whose names seemed made for glassware. Our main face was popular Slovak actor Peter Sklár (“Glassmaker”). At Christmas, vocal group Fragile performed a playful version of a famous Slovak carol. Finally, we created UGC with famous photographer Martin Črep (“Shard”) and marketer Peter Sklenář (“Glazier”). Across TV, radio and digital, we proved that even an ordinary promotion can become unforgettable when you have the right name.

Brand name: LIDL Slovakia
Advertiser / client: LIDL Slovakia + RONA glassworks
Product / service: Rona glasses
Campaign name: BIG NAME IN GLASSMAKING
Agency network: INDEPENDENT AGENCY
Agency: Wiktor Leo Burnett, Bratislava
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Agency chief executive officer: Michal Kopriva
Executive creative director: Vladimír Lefík
Creative director: Lukáš Lukonič, Kristína Pavlendová, Vladimír Lefík
Art director: Jana Malatincová, Martina Mihálová
Copywriter: Lukáš Lukonič, Kristína Pavlendová
Account director (agency): Eva Kučerová
Client account director: Ema Jablonská
Strategic planner / strategist: Dominika Múdra
Director: Tomáš Řehořek