FONTRAISING

Creative idea

Bee population is decreasing because of the climate change and pesticides and yet no one is listening. We found a way to say everything bees couldn’t tell us themselves – a special bee font that can rewrite their grim future. The font is made and molded of bee wax, then the letters are melted with heat as a metaphor for climate change and converted into a fully working digital font. Then we launched fontraising – a special platform to collect contributions for the bees. Every contributor will get our font to spread the word about all the problems our bees are facing.

Brand name: VÚB BANK
Advertiser / client: VÚB BANK
Product / service: Finance and Banking
Campaign name: FONTRAISING
Agency network: INDEPENDENT AGENCY
Agency: TRIAD SLOVAKIA
Executive creative director: Vlado Kurek, Martin Woska
Creative director: Adam Baška, Peter Baslík
Art director: Peter Baslík
Copywriter: Adam Baška, Peter Baslík
Designer: Adam Majko, Tomáš Pospíchal
Account director (agency): Zuzana Bosmanová, Matúš Bielik
Client account director: Martina Hrivnáková, Peter Stopiak, Lenka Leštachová, Eva Kolláriková
Strategic planner / strategist: Michaela Martonová
Agency producer: Oliver Turčan, Patrik Matejčík
Additional company: Social media brand manager: Daniela Malecová, Lenka Švančárková Developer: Roman Janajev Typograf: Ondrej Jób