Demanovka Travel

Creative idea

Research shows that young people are travelling home to visit their parents and grandparents less and less, while travelling elsewhere more and more. But what if parents could invite their children home just like they would book a stay through Booking.com or Airbnb? We created Demänovka Travel – a travel agency that turned home into a holiday destination. Parents could create travel listings promoting free accommodation, home-cooked meals, local experiences and a truly authentic family atmosphere. We reached each generation in their own language and media environment – from traditional media to travel websites, booking platforms, digital advertising and influencers.

Brand name: Demanovka
Advertiser / client: St. Nicolas Group
Product / service: Demanovka
Campaign name: Demanovka Travel
Agency network: INDEPENDENT AGENCY
Agency: Wiktor Leo Burnett, Bratislava
Web address: https://demanovkatravel.sk/
Agency chief executive officer: Michal Kopriva
Executive creative director: Vladimír Lefík
Creative director: Kristína Pavlendová
Art director: Gabriel Jakubkovič
Copywriter: Kristína Pavlendová
Account director (agency): Eva Kučerová
Client account director: Mária Gregušová
Strategic planner / strategist: Dominika Múdra, Vladimír Lefík