NoSki Instructor

Creative idea

Non-skiers miss out on something essential during their winter holiday: the charm of our ski instructors and the unique way of life they embody. That's why we came up with the NoSki Instructor – The ski instructor for everyone who doesn’t ski. He teaches our guests how to best enjoy everything off the slopes – whether it’s sauna sessions, feasting, or ice bathing. He presents the most beautiful sides of the Alpine winter – with humor, charm, and 100% off slope.

Brand name: Austria Tourism
Advertiser / client: Austria Tourism
Product / service: Tourism
Campaign name: NoSki Instructor
Agency network: SERVICEPLAN
Agency: Wien Nord Serviceplan
Production company: SOVISO
Web address: https://www.austria.info/en-us/recommendations/noskiinstructor/
Chief creative officer: Christian Hellinger
Creative director: Axel Spendlingwimmer, Georg Rernböck
Copywriter: Michael Maier, Leopold Krecy, Pia Rosenstingl
Designer: Marie-Gracielle Oniemba
Account director (agency): Stephanie Lechner, Sarah Picco
Film production: SOVISO
Director: Daniel Hager