PetFluencer

Creative idea

The idea was to turn employees from content consumers into content creators. Instead of launching another campaign about love for animals, employees were given a tool to express that love in their own way. An AI platform was created that enables easy generation of video content using photos of their pets, without requiring any specialized skills.

Brand name: BNP PARIBAS
Advertiser / client: BNP PARIBAS
Product / service: Karta Pupil
Campaign name: Karta Pupil
Agency network: Leo Constellation
Agency: Publicis Warsaw / Warsaw
Agency chief executive officer: Dagmara Gadomska
Chief creative officer: Dagmara Witek- Kuśmider
Executive creative director: Tomasz Ziemiański
Art director: Stanisaw Kozioł
Copywriter: Jacek Jędrasik
Designer: Magdalena Iszczuk
Account director (agency): Agata Karolak-Maj
Strategic planner / strategist: Jerzy Kurczak
Additional company: Dariusz Maciołek / Bank BNP Paribas Polska, CMO&CXO, Magdalena Pilarska / Bank BNP Paribas Polska, Employer branding & communication manager, Maria Turkowska / Bank BNP Paribas Polska, Corporate Communications Specialist, Błażej Kobus / Bank BNP Paribas Polska, Social Manager, Mateusz Bąska / Publicis Warsaw, Buisiness Transformation Lead, Aleksandra Kobus / Publicis Warsaw, Project Management Lead