Affordable Prices and High Quality

Creative idea

To prove that affordable groceries equal high quality, we transformed a Michelin-starred venue into Lidlerie, a one-week urban popup bistro built entirely on an immersive brand experience. The spatial design highlighted freshness: functional art installations built from fresh bread and other products, featuring an iconic fresh-produce centerpiece wall. After dining, guests explored an in-house chocolate shop crafted from Lidl’s Favorina line to pick free treats to take home. The dining experience delivered high-end quality using 100% Lidl ingredients at cost price (menus from €12), while reserving a full seating for children's charity.

Brand name: Lidl
Advertiser / client: Lidl
Product / service: Retail Store
Campaign name: Lidlerie
Agency network: INDEPENDENT AGENCY
Agency: Mellakka Helsinki
Additional company: Mellakka Events, Lidl Finland
Agency chief executive officer: Annina Pikkumäki (Mellakka Helsinki)
Art director: Toni Kormano (Mellakka Helsinki)
Account director (agency): Erika Lumme (Mellakka Helsinki)
Strategic planner / strategist: Santtu Parkkonen (Mellakka Helsinki)
Pr director: Maritta Kettunen (Mellakka Helsinki)
Event production: Lotta Svensk (Mellakka Events)
Additional company: Project Manager: Santtu Lehtinen (Mellakka Events) Influencer Marketing: Aliisa Ikkala (Mellakka Helsinki) Head of Communications: Matti Tuomela (Mellakka Helsinki) Head of Marketing: Jonna Ritakoski (Lidl Finland) Marketing Project Manager, Partnerships: Sanni Koskinen (Lidl Finland)