Questions only women get

Creative idea

“When will you have kids?” or “Would you sacrifice family for your career?” are just some of the questions typically reserved for women – but this time, we asked men. The campaign “There are questions only women hear” was launched with the help of athletes, influencers, and a number of lesser-known men from the public. After being revealed, we asked different women influencers to talk about their perspective and experience related to these questions.

Brand name: Libresse
Advertiser / client: Essity
Product / service: Libresse
Campaign name: Questions only women get
Agency network: BBDO WORLDWIDE
Agency: Ovation BBDO, Belgrade, Serbia
Media agency: Ovation BBDO
Digital agency: Ovation BBDO
Additional company: Rooster Production
Production company: Rooster Production
Agency chief executive officer: Milena Maksić
Chief creative officer: Vanja Bahilj
Executive creative director: /
Creative director: /
Art director: /
Copywriter: Vanja Bahilj, Mirjana Narandžić
Designer: Mina Marić
Account director (agency): Milena Maksić
Client account director: Antonija Podnar
Media director: Nikola Parun
Managing director: Nataša Filipović
Strategic planner / strategist: /
Senior planner: /
Pr director: Nikola Parun
Photographer: /
Illustrator: /
Film production: /
Director: /
Director of photography: /
Music: /
Screenwriter: /
Agency producer: /
Post production: /
Post production producer: /
Digital production: Ovation BBDO
Digital strategist: /
Digital creative: /
Event production: /