The most OP weapon in the game

Creative idea

Influencer marketing usually borrows a creator’s reach. We borrowed something more valuable. His credibility. Vvudy was not chosen simply because his audience matched our target. His subjective opinions are the reason people watch him in the first place. That made the tier list more than a familiar gaming format. It gave us a believable way to introduce a message that would feel forced coming directly from a brand. Instead of asking a creator to deliver our warning, we built the idea around the very thing his community already trusted him for: his point of view.

Brand name: Orange Slovakia
Advertiser / client: Orange Slovakia
Product / service: beznastrah.online
Campaign name: The most OP weapon in the game
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, BRATISLAVA
Web address: https://beznastrah.online
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Executive creative director: Ivana Polohová
Creative director: Ivana Polohová
Art director: Eduard Drexler, Daniel Vojtek
Copywriter: Matúš Kollárik, Veronika Rybárová
Strategic planner / strategist: Michaela Martonová, Alexandra Remo
Additional company: Social media manager: Kristína Kačániová