0% bureaucrazy
Creative idea
The e-Estonia Briefing Center set out to share the milestone of Estonia’s digital state reaching 100% completion in a creative, humorous way. While developing a headline for this news, we realized that for Estonians, dealing with traditional government bureaucracy seems absolutely CRAZY. Rather than celebrating the 1% step from 99% to 100%, we flipped the narrative—declaring that Estonia is now 0% bureaucrazy. And that is how you turn a potentially boring diplomatic e-mail into a message that reached 2,26 BILLION people in 35 countries with almost no budget.
Brand name: e-Estonia
Advertiser / client: e-Estonia Briefing Centre
Product / service: Government Services
Campaign name: Estonia is now 100% digital and 0% bureaucrazy
Agency network: INDEPENDENT AGENCY
Agency: KAGU_the_agency, Tallinn
Media agency: Enterprise Estonia
Digital agency: Velvet
Additional company: Velvet, Wedia Productions, MIXD
Production company: Wedia Productions
Web address: https://e-estonia.com/bureaucrazy/
Agency chief executive officer: Katriin Hunt
Chief creative officer: Gunnar Hunt
Executive creative director: Gunnar Hunt
Creative director: Gunnar Hunt
Art director: Gunnar Hunt
Copywriter: Gunnar Hunt
Designer: Otto Suits
Account director (agency): Katriin Hunt
Client account director: Triin Joasaare
Media director: Monika Tamme
Managing director: Triin Joasaare
Strategic planner / strategist: Gunnar Hunt
Senior planner: Kristiina Kriisa
Pr director: Kristiina Kriisa
Photographer: Robert Parelo
Illustrator: Otto Suits
Film production: Wedia Productions
Director: Gunnar Hunt
Director of photography: Robert Parelo
Music: Artlist
Screenwriter: Gunnar Hunt
Agency producer: Kirill Volkov
Post production: Oskar Laada
Post production producer: Lev Kovalenko
Digital production: Hanna Hulda-Reinkort
Digital strategist: Pärtel Vurma
Digital creative: Kerttu Lumi
Additional company: Actor: Martin Mill
Digital Lead: Peep Käis / Velvet
Developer: Raik Ilves / Velvet
Sound record: Liis Karlson
Make-up and Hair: Katherine Toomik
