A Mirror of the History of the Palace of the Rulers

Creative idea

Palace of the Dukes History Mirror is an interactive AR installation that transforms a traditional museum visit into a personalised, memorable experience. As a long-term Palace partner and sponsor, BTA wanted to create something immersive and meaningful. The result is an engaging experience where visitors become active participants in history. They see themselves in historical scenes — as a ruler, in a royal interior, or as a well-known figure from Lithuanian history. Designed as a framed “magic mirror,” the installation blends naturally into the palace setting while AR turns each visitor into part of history in a simple, engaging, and highly shareable way.

Brand name: BTA Baltic Insurance Company
Advertiser / client: BTA Baltic Insurance Company
Product / service: BTA Baltic Insurance Company
Campaign name: A Mirror of the History of the Palace of the Rulers
Agency network: INDEPENDENT AGENCY
Agency: Fabula Rud Pedersen Lithuania
Additional company: Gluk Media
Creative director: Linas Migonis
Art director: Jolita Galamb
Designer: Beatričė Gruzdytė
Account director (agency): Monika Urnikytė