Your Healthy Daily Routine

Creative idea

The World Oral Health Day is, to most people, an International Don’t Care moment. For CEE (where 8 in 10 would rather self-medicate than go to the dentist and brushing twice a day is still rare) one could even say a Don’t Oral Care one. Our battle as Haleon is to change both those facts. “Your Healthy Daily Routine” is a campaign that drops polite awareness and tries to go directly to habit forming. Digital, social, OOH and shopper messaging were deployed (with significant CSR involvement) across 4 countries in CEE. And it seems to have worked.

Brand name: Haleon (with Sensodyne and parodontax - multibrand campaign)
Advertiser / client: Haleon
Product / service: Oral healthcare products
Campaign name: Your Healthy Daily Routine
Agency network: INDEPENDENT AGENCY
Agency: Brain & Heart Healthcare Communications, Bucharest
Media agency: Publicis Romania
Executive creative director: Ramon Gorjanu
Account director (agency): Roxana Nicu
Client account director: Andreea Ilie
Managing director: Ruxandra Vasilescu
Strategic planner / strategist: Andrei Alexandru
Additional company: Anca Ciobanu - Brand Manager OHC Haleon Eduard Magurianu - Brand Manager OHC Haleon Roxana Barbu - Corporate Affairs OHC Haleon Andreea Mititelu - Account Manager Madalina Neacsu - Account Manager Maria Grosaru - Account Executive