X-hale Record

Creative idea

Promoting the need for lung screening while we pay tribute to a long-forgotten music distribution method, X-ray record, used to spread banned Western music in the Eastern Bloc. Now, we wanted to deliver a social message about the fastest-growing trend among youth, vaping, and its unknown health consequences. We’ve dropped the most unique limited issue of this year’s Record Store Day: X-hale Record, which is a square-shaped, transparent X-ray vinyl made from a real lung scan, serving as a lung-check-up coupon. With an exclusive track by the hiphop crew Slow Village featuring Speiz jazz band: ‘It’s time to breathe.’

Brand name: Affidea Diagnostic Centre Hungary
Advertiser / client: Affidea Magyarorszag
Product / service: Healthcare
Campaign name: X-hale Record
Agency network: INDEPENDENT AGENCY
Agency: MEDIATOR, Budapest
Media agency: MEDIATOR
Web address: https://xvaperecords.hu/
Agency chief executive officer: Gabor Bagyinszki
Executive creative director: Daniel Csirke
Creative director: Zoltan Barat
Art director: Balint Monori
Copywriter: Dani Toth
Designer: Zeno Farkas
Account director (agency): Monika Sztancsek
Media director: Andras Varga
Managing director: Agnes Farkasvolgyi
Pr director: Gyorgy Toth
Photographer: Peter Kosa
Additional company: Account Manager: Laura Baranyi Senior PR Manager: Terez Ritook