Fearless Donors

Creative idea

We created a visual language that would directly speak to and engage one of the strongest and boldest communities in the country: bikers. Through #FearlessDonors, motorcyclists became the toughest advocates of organ donation in Romania. With MotoADN, Bikers for Humanity, Charlie Ottley and Cristian Hrubaru amplifying the message, what was once a bad stereotype became a proud movement. Posters, patches, t-shirts, bandanas designed in biker iconography fused with organ symbols provided the tools to wear the cause with pride. From festivals to social media, they spread the manifesto themselves — authentic, bold, unstoppable. By turning stigma into identity, we transformed bikers into direct ambassadors of change, sparking national conversation.

Brand name: National Transplant Agency of Romania
Advertiser / client: National Transplant Agency of Romania
Product / service: Organ Donation Awareness
Campaign name: Fearless Donors 2025
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Media agency: Green Communications Consulting
Digital agency: AIN'T
Additional company: Green Communication Consulting
Production company: Studio Set Film
Web address: https://transplant.ro/
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Art director: Adrian Iota
Copywriter: Jorg Riommi, Ruxandra Papuc
Designer: Adrian Iota
Account director (agency): Ivanna Skulska-Lowe, Laura Moisa
Client account director: Guenadiy Vatachki
Managing director: Lavinia Chican
Pr director: Mihaela Oancea
Illustrator: Adrian Iota
Film production: Dan Mateescu, Alina David , Alexandra Zamfirescu
Director: Iustin Surpanelu
Director of photography: Iustin Surpanelu
Agency producer: Laura Moisa
Post production: Studio Set Film
Post production producer: Simona Macarie
Digital strategist: AIN'T
Digital creative: Evgen Verzunov
Event production: Studio Set Film
Additional company: Collaborator agency for project and production management - L-HAUS Productions PR & media relations - Green Communication Consulting Lavinia Chican - CEO Mihaela Oancea - PR director Project Partners: Cristian Hrubaru Bikers for Humanity Zetta NGO MotoAdn Moto Raliul Anual National LaRock music Festival