Pub Succession
Creative idea
In Ireland, pubs aren’t just places they’re family legacies. Since 1872, it’s been the law: your name goes above the door. But with 84% of owners unable to pass their pubs on, those names are vanishing. When Josie McLoughlin had no heir after 43 years behind the bar, Heineken said: not on our watch. We launched a global search for another McLoughlin, reaching 88 million Irish descendants across 128 countries. Over 2,000 answered. One made the cut: Alan McLoughlin, 37, from Toronto. The legacy lived on and PubSuccession.com was born to help save 40 more family pubs today.
Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: Pub Succession
Agency network: LePub Worldwide
Agency: LePub, Milan
Additional company: Publicis Dublin
Agency chief executive officer: Bruno Bertelli
Chief creative officer: Cristiana Boccassini, Mihnea Gheorghiu
Executive creative director: Eoin Sherry, Gaston Soto, Courtney Trent
Creative director: Peter Dobbyn, Dan Roberts
Art director: Emanuela Gein Lombardi
Copywriter: Natasha Anatra
Designer: Fabio Iacomino
Account director (agency): Gonzalo Gutierrez Gauna, Francesca Gatti, Ruth McCormack ,Adriano Eliezer, Sophie Lambert-Russell, Normandie Tottman
Client account director: Shirine Aoun, Gemma Sherlock
Managing director: Geraldine Jones, Kate Brazier
Strategic planner / strategist: James Moore, Adriano Eliezer
Pr director: Isabella Cecconi, Luca Orioli
Film production: Niamh Skelly
Agency producer: Rachel Murray, Claire Boylan
Digital production: Vittorio Cafiero, Kejsi Haxi
Additional company: ACD: Julien Lefevre, David Campese, Pedro Gropo
Hed of Art: Andrea Ferlauto
Executive Producer: Courtney Trent
Board of Creative Director: Ger Roe
Technical Lead: Cian McIntyre
PR & Stills Photographer: Hannah McGlynn
Account Executives: Rebecca Kapoor, Abbie Goodman
