Non Driver Assist

Creative idea

The automotive industry has a blind spot: it designs seamless innovative experiences for drivers. But almost completely ignores the needs of Non-Drivers - licensed drivers who no longer get behind the wheel. Many due to fear. Škoda created a new kind of assistance. Non-Driver Assist: a system that helps Non-Drivers return to driving. Built with transport psychologists and specialist instructors, it combined individual diagnosis, emotional coaching and practical training. Only then did communication begin. Documentary films followed real people overcoming real fears, while outdoor and digital media named those fears openly, normalising the issue and directing people to support.

Brand name: Skoda Polska
Advertiser / client: Skoda Polska
Product / service: Non Driver Assist
Campaign name: Non Driver Assist
Agency network: dentsu
Agency: Dentsu Creative Warsaw
Media agency: PHD
Additional company: Skoda Polska
Production company: Papaya Films
Web address: https://nondriverassist.com/
Agency chief executive officer: Marcin Sosiński
Chief creative officer: Łukasz Kotliński
Executive creative director: Rafał Pniewski
Art director: Dominika Palczewska
Copywriter: Piotr Zygmunt
Designer: Paweł Bala
Account director (agency): Nicollette Senye
Client account director: Łukasz Kazimierczak
Media director: Andrzej Kowalewicz
Managing director: Krzysztof Mocek
Strategic planner / strategist: Paweł Popek
Pr director: Anna Tokarek
Film production: Bartosz Buttitta
Director: Michał Bolland
Director of photography: Karol Łakomiec
Agency producer: Marta Maksym
Post production: Andrzej Bobek
Post production producer: Borysław Gieorgijew
Digital production: Tomasz Narolewski
Digital strategist: Grzegorz Chojnacki
Additional company: Arkadiusz Gwizdek, CMO Łukasz Matyla, Communication Manager Natalia Tomaśko, Communication Coordinator Julia Majorkowska, Communication Specialist Adrianna Roćko, Communication Specialist Anna Sokołowska, CEE Creative Excellence Lead Paweł Petkowicz, Commerce & SoMe Director Kinga Jodczyk, Social Listening Team Leader Karolina Poniatowska, Junior Social Listening Specialist Kamila Żbik Senior Social Listening Specialist Paula Brodowska Senior Social Listening Specialist Klaudia Woźnicka, Social Listening Specialist  Patryk Hulist, Film editor Michał Szwed, IT Support / Postproduction Agata Marcinkowska, Art Director Maciej Sucharzewsk, Account Supervisor, Karolina Przykorska Post Production Specialist