Oreowidz — the AI Fortune Cookie
Creative idea
The idea combined Oreo’s iconic twist ritual with AI technology to create a playful, interactive experience. This led to the creation of Oreowidz, a virtual oracle where users could ask questions about the future, twist a virtual Oreo, and receive a personalized AI-generated prediction. The campaign featured Michał Sikorski, a Netflix star whose cultural relevance perfectly matched the trend of ironic astrology. Using AI voice synthesis, Sikorski delivered the prophecies in his own voice, adding humor and entertainment. The campaign was further amplified through influencer kits and a Halloween-themed AR filter, extending engagement beyond the core experience.
Brand name: OREO
Advertiser / client: Mondelēz
Product / service: OREO
Campaign name: Oreowidz / Cookieteller
Agency network: Leo Constellation
Agency: Publicis Warsaw / Warsaw
Media agency: Spark Foundry
Production company: Prodigious
Web address: https://oreo-demo.publicispl.tech/
Agency chief executive officer: Piotr Piętka
Chief creative officer: Dagmara Witek- Kuśmider
Executive creative director: Paweł Murawski
Copywriter: Marek Górecki
Designer: Sławomir Figura
Account director (agency): Paulina Kielak
Managing director: Dagmara Gadomska
Strategic planner / strategist: Antoni Olech
Photographer: Kamil Kotarba
Film production: Prodigious
Director: Martinez Swystun
Director of photography: Franciszek Lubicz‑Łapiński
Agency producer: Katarzyna Majewska
Post production: Prodigious
Post production producer: Katarzyna Poliwoda
Additional company: Joanna Karwowska-Koza – Strategy & Growth Director, Publicis Warsaw; Vira Ponomarenko – Marketing Director, Mondelēz; Magda Ściegienna – Brand Manager, Mondelēz; Kamila Gartych – Marketing Manager, Mondelēz; Karolina Niemirka – Junior Brand Manager, Mondelēz; Katarzyna Miczel-Wodzińska – Communications Manager, Spark Foundry; Piotr Petruczenko – Media Planner, Spark Foundry; Bartosz Majkowski – Producer, Prodigious; LiquidThread; Aleksandra Kobus – Technology Experience, Publicis Warsaw; Mateusz Bąska – Technology Lead, Publicis Technology; Krzysztof Grudziński – XR Director, Publicis Warsaw; Joanna Stawowy – Creative Lead, Publicis Warsaw; Yulia Velyka – Production Coordinator, Prodigious; Beata Bacieczko – Head of Production, Prodigious
