Drops Of Life
Creative idea
Develop a special bird drinker filled with water from condensed water from air conditioners. Build an open platform with the design of the drinker and 3D printing models and the necessary instructions for its installation. At the initiative involves well-known global air conditioning brands in the dissemination of the idea. Promote an open platform among buyers and users of air conditioners for further installation of watering troughs and help birds during the heatwave in cities.
Brand name: Drops Of Life
Advertiser / client: Open source project / Wild Animal Resque Charity Foundation / Save Wild Fund
Product / service: Waterer for birds
Campaign name: Drops Of Life
Agency network: Leo
Agency: Leo Burnett Kyiv
Web address: https://dropsoflife.city/
Chief creative officer: Kosta Schneider
Creative director: Anatoliy Davydov
Art director: Dmytro Vlyazlo
Copywriter: Antonina Nikishyna
Managing director: Svitlana Zagidko
Additional company: Anastasiia Horodetska, Digital Art Director
Oksana Vovkovinska, Creative Group Head
Marian Levchenko, Motion Designer
Alisa Hryboiedova Account Manager
Tetiana Dekhtiarenko, Account Director
Taras Dzhumaha, Production Manager
