Together We Are Not Defenseless

Creative idea

1 in 10 young Slovak people is at risk of radicalization, and social media continuously feeds them extremist content. We used the very medium through which this happens to tell the story. We showed the smartphone as a weapon, with social media content acting as its ammunition. The device we use every day became a physical representation of the threat happening inside our feeds. This idea shaped our communication across digital and social channels, making the medium part of the message. We then turned attention into action by directing audiences to our educational hub for support, information, and practical tools.

Brand name: Orange Slovakia
Advertiser / client: Orange Slovakia
Product / service: beznastrah.online
Campaign name: Together We Are Not Defenseless
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, BRATISLAVA
Production company: Stink Prague
Web address: https://www.beznastrah.online
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Executive creative director: Ivana Polohová
Creative director: Ivana Polohová
Art director: Daniel Vojtek, Naďa Lukáčiková, Michal Nagy
Copywriter: Andrej Hrivnák, Veronika Rybárová
Account director (agency): Michala Zezulová
Strategic planner / strategist: Michaela Martonová, Alexandra Remo, Terezia Šabová
Photographer: Aleš Král
Director: Dominik Ströhle
Director of photography: Nico Schrenk
Music: TAYST, Wolfsrudelmusic
Agency producer: Daniel Bergmann
Additional company: Client: Orange Slovakia – Martina Fatyková, Andrea Ungvӧlgyi, Zuzana Bednárová, Lenka Švančárková, Michal Korec, Alexandra Piskunová, Tomáš Palovský Strategic Planner: Alexandra Remo, Terezia Šabová Account Manager: Linda Kadlicová Social Media Manager: Kristína Kačániová, Natália Klieštiková, Monika Rezníčková Executive Producer: Klára Králíčková Producer: Martin Melichar Production Manager: Tereza Fekete Production Coordinator: Martin Sommer Casting: Casting Dorantová, Casting - Barrandov Editor: Filip Malásek Grading: Daniel Gallego/PFX Sound Production: NAPA Records Set Designer: Mariana Hädler Costume Designer: Kateřina KrobováMusic supervision: TAYST Music composing: TAYST, Wolfsrudelmusic