The wild went live

Creative idea

How do you make endangered wildlife compete with politics, crime and crisis? You don’t ask people to come looking for nature. You bring nature into the places they already look. Endangered species first appeared beside news anchors on three national TV channels. Then a campaign film imagined them taking over Tirana’s streets. From there, the idea moved across outdoor screens, city spaces and social feeds, before reaching people directly through AR. Each channel pushed the story one step further, turning Albania’s media landscape into a new kind of wildlife habitat. If wildlife couldn’t make the news, we’d make it breaking news.

Brand name: EU4GreenGen
Advertiser / client: EU4GreenGen
Product / service: Biodiversity Awareness Campaign
Campaign name: Protect nature, while you still can.
Agency network: McCann
Agency: McCann Tirana
Additional company: GDSI: Project Implementation & Coordination
Production company: Clique.al
Web address: https://mbronatyren.europeishere.al/
Creative director: Flonia Vasia Gjollma
Art director: Nertila Pere, Gerald Syka, Belar Rama
Copywriter: Flonia Vasia Gjollma, Ani Xhafa
Designer: Grejsi Rudi, Erjeta Murrja
Client account director: Çeltina Lloshi
Media director: Eda Brahimi
Managing director: Suela Shtylla
Director: Besmir Limani
Screenwriter: Flonia Vasia Gjollma, Ani Xhafa
Digital creative: Silvana Gjika
Additional company: Ditmar Kolaj - 3D & CGI Artist Georgios Chatzigiagkou - Regional Director, South-East Europe, GDSI Miriam Neziri Angoni - Communication Campaign Expert &Team Leader, EU4GreenGen