We Showed Speed

Creative idea

iShowSpeed, one of the world's most famous streamers and a huge KFC fan, visited Slovakia. It was a unique opportunity to launch the new Big Cheese Burger. However, his visit lasted only a few hours, the schedule wasn't known in advance, and it kept changing on the fly. We didn't hesitate for a minute. We monitored iShowSpeed's livestream in real time and moved when the moment was right. We made our way through the crowd of fans and security, and delivered the Big Cheese Burger directly into his hands. And it all cost €4.60 for a cab.

Brand name: KFC
Advertiser / client: Queensway Restaurants Slovakia
Product / service: KFC
Campaign name: We Showed Speed
Agency network: INDEPENDENT AGENCY
Agency: Wiktor Leo Burnett, Bratislava
Agency chief executive officer: Michal Kopriva
Executive creative director: Vladimír Lefík
Creative director: Ladislav Macko
Copywriter: Ladislav Macko
Account director (agency): Anh Doan
Client account director: Denis Kostelanský
Strategic planner / strategist: Vladimír Lefík, Dominika Múdra
Digital creative: Šimon Kubranský