Coup in the Theatre

Creative idea

“They would like to stage a coup in the streets or on the stage.” This is how the Minister of Culture described the actors of the Slovak National Theatre who criticized her methods reminiscent of communism. The accusation of preparing a coup is terrible and absurd, but above all laughable. We reacted accordingly – we shot an absurdly funny investigation of the coup in the theatre.

Brand name: Open Society Foundation Bratislava
Advertiser / client: Open Society Foundation Bratislava
Product / service: fundraising
Campaign name: Coup in the Theatre
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Agency chief executive officer: Rastislav Bahurinský
Chief creative officer: Juraj Kováč
Creative director: Juraj Kováč, Martin Polakovič
Art director: Marián Jackovič, Dominik Mičuda, Martin Jaňák
Copywriter: Martin Polakovič, Tomáš Klas
Account director (agency): Patrícia Juríčková, Dominika Bobulová Ivaničová
Film production: Protos Production
Director: Martin Marček
Screenwriter: Martin Polakovič, Tomáš Klas