This Is Not The End

Awards: Shortlist
Entry code: 0906011GD23
Agency: Tabasco, Tallinn
Advertiser / client: Pakendikeskus
Group: C. ENGAGEMENT, Real-time engagement

Creative idea

What do you say to your clients and fans when your main warehouse and store are on fire, and everyone in the city knows about it? This is a story how a short post on social media surprised the whole country, made customers feel reassured and showed that the company, which already had a good reputation, was still up to its level. This is how a disaster turned into something positive in the end.

Brand name: Pakendikeskus
Advertiser / client: Pakendikeskus
Product / service: Packaging materials and equipment company
Campaign name: This Is Not The End
Agency: Tabasco, Tallinn
Web address:
Creative director: Tarmo Sikk
Copywriter: Tarmo Sikk, Alvar Lonk, Indrek Viiderfeld
Designer: Kuldar Leement
Account director (agency): Indrek Viiderfeld


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