Corrupt Square

Creative idea

How do you expose corruption when those in power can control public space, media narratives, and physical protests? Transparency International's answer was Corrupt Square, a campaign built around a guerrilla AR exhibition placed directly in front of Hungary's Parliament. Through their phones, visitors could explore nine life-sized virtual sculptures exposing real corruption cases, then share the experience across social media, fueling earned and owned media alike. AR wasn't simply a storytelling tool. It connected public space, participation, content, and distribution into a single ecosystem, creating an exhibition that could neither be removed nor ignored.

Brand name: Transparency International Hungary
Advertiser / client: Transparency International Hungary
Product / service: NGO
Campaign name: Corrupt Square
Agency network: Publicis Digital Experience
Agency: Publicis Groupe Hungary - Budapest
Production company: arfected
Web address: https://korruptter.com
Agency chief executive officer: Vladimir Tkachev
Chief creative officer: Dennis May
Executive creative director: Márton Jedlicska
Creative director: Ádám Nagy
Art director: Ferenc Hetsch
Copywriter: Ádám Fürst
Account director (agency): Anikó Kóger
Additional company: Andrey Tyukavkin – Chief Innovation & Experience Officer Publicis Groupe CEE Dr. József Péter Martin – general manager – Transparency International Hungary Marcell Dénes Jávor - communication manager – Transparency International Hungary