Vivicittá Interview Marathon

Creative idea

One finish created an entire personal media journey. Race data triggered an invitation to meet AI Gundi, Telekom’s digital version of Hungary’s best-known sports commentator. On mobile, he used each runner’s time, distance, pace, placing and race progression to conduct a responsive video interview in Gundi’s recognisable style. Participants could download and share it, while opt-in stories became editorial content on RTL.hu. Those who skipped the interview automatically received a personalised video recap. By connecting the live race, performance data, conversational AI, mobile video, owned media, publishing and social sharing, Telekom turned a mass event into thousands of individual broadcasts.

Brand name: Telekom
Advertiser / client: Hungarian Telekom
Product / service: Telecommunication
Campaign name: Vivicittá Interview Marathon
Agency network: INDEPENDENT AGENCY
Agency: Mito Group, Budapest
Media agency: WPP Hungary
Agency chief executive officer: Albert Farkas
Chief creative officer: Gergely Marosi, Balázs Pőcze
Creative director: Gergely Marosi
Art director: Patrik Béky
Copywriter: Gergely Marosi, Bence Bán
Designer: Viktória Mezey
Account director (agency): Edina Egyházy, Orsolya Nagy-Sándor, Cynthia Vajda
Strategic planner / strategist: Orsolya Heauthaler
Agency producer: Záli Bán
Digital production: Márton Szabó Biczók, Andrea Tolnai, Csaba Horner, Zsolt Tátrai, Roland Tóth
Additional company: Áron Igmándy