The Perfect Neighborhood powered by Index Storia
Creative idea
Storia, one of the leading real estate platforms in Romania created the Storia Index to give people more data about Romanian neighborhoods, when searching for a house. But data revealed a truth: no place was perfect. So, with architects and urban planners, we imagined The Perfect Neighborhood - 14 small changes that could transform everyday life. Crafted first in papier-mâché, then in 3D, it came alive through Snur, a dachshund guide whose animated wanderings turned data into discovery. Interest exploded, sparking national coverage and record engagement—and inspired Storia to take the next step: helping real neighborhoods change.
Brand name: Storia
Advertiser / client: OLX Online Services
Product / service: Real Estate
Campaign name: The Perfect Neighborhood powered by Index Storia
Agency network: Digitas
Agency: Digitas Bucharest
Media agency: Starcom Romania
Additional company: Publicis Romania / MSL The Practice Romania / Starcom Romania / FrameBreed Studios
Production company: FrameBreed Studio
Web address: https://index.storia.ro/#game
Agency chief executive officer: Alexandra Trofin
Chief creative officer: Miruna Dumitrescu, Ciprian Frunzeanu
Executive creative director: Mihnea Gheorghiță
Creative director: Andrei Brovcenco
Art director: Natalia Mocanu, Sherin Arabo, Alin Sîrbu, Florian Nistor, Alexandru Figaro
Copywriter: Andreea Crivăț
Account director (agency): Claudia Cofaru
Client account director: Monica Dudău
Media director: Anca Saltan
Strategic planner / strategist: Loredana Andrei
Pr director: Roxana Stratulat
Director: Andrei Brovcenco
Music: Studioset
Agency producer: Alexandru Călin
Digital strategist: Ana Blas
Additional company: OLX GROUP: Cătălina Ciorei, Sonia Ardelean, Claudiu Masă
AGENCY: Sherin Arabo, Alin Sîrbu, Vlad Dobrescu
MSL THE PRACTICE: Oana Bulexa, Alexandra Croitoru
STARCOM: Anca Saltan, Ioana Petcu
FRAMEBREED STUDIO: Anastasia Bidilita, JB Vendamme, Madalin Teletin, Vasile Brovcenco, Călin Ivașcu, Filip Rădulescu, Ramzan Mulani, Sandu Gonta, Anghel Robert, Ciprian Dumitru, Patrisia Antoci, Cristian Afteni, Ciprian Dumitru, Andrei Chifan, Laura Mihăilă, Marius Iftimie, Raluca Platon, Cosmin Moldovan
