Blue zones

Creative idea

Nature published research revealing that heat accelerates the aging of humans. Meanwhile, Slovakia suffered a tropical summer, breaking 20-year temperature records — twice. Time was running out. As the leading energy supplier to eastern Slovakia, VSE has both the reach and the responsibility to protect residents' health. So, we repositioned our air conditioners: not as a tool for comfort, but for longevity. We took the term 'blue zones' — referring to regions where people live longest — and broadened it. Using a thermal camera visual, we proved that homes cooled by AC are, quite literally, blue zones, helping their residents beat unnecessary aging.

Brand name: VSE - Východoslovenská energetika
Advertiser / client: VSE - Východoslovenská energetika
Product / service: Air conditions
Campaign name: Blue zones
Agency network: INDEPENDENT AGENCY
Agency: Wiktor Leo Burnett, Bratislava
Agency chief executive officer: Michal Kopriva
Executive creative director: Vladimír Lefík
Creative director: Ladislav Macko
Art director: Barbara Kršková, Marcel Kuľha, Dominik Hasák, Emma Grišlová
Copywriter: Ladislav Macko
Account director (agency): Anh Doan
Client account director: Romana Juhásová, Daniela Imreová
Strategic planner / strategist: Vladimír Lefík, Dominika Múdra