The Liver Check

Creative idea

One thing the typical Polish man cares about more than anything else is his car. Moreover, Polish vehicular law states that every car has to be inspected once a year. The car check up stations turned out to be perfect places to meet men and persuade them to do their liver check-ups while waiting for the check-up of their car. We've created an analogy showing that the liver is what an engine is to their cars - very important.

Brand name: Essentiale Forte
Advertiser / client: Sanofi
Product / service: Essentiale Forte
Campaign name: Prowadź się zdrowo
Agency network: PUBLICIS
Agency: Publicis Worldwide Poland
Media agency: PHD
Additional company: PHD Media, MSL GROUP
Executive creative director: Jorg Riommi
Creative director: Dagmara Witek-Kuśmider
Art director: Artur Korycki
Copywriter: Bartek Bielecki
Account director (agency): Marta Krakowska-Sochacz
Client account director: Diana Świątek
Media director: Szymon Kukanow
Managing director: Kamila Roszkowska, Dagmara Gadomska
Strategic planner / strategist: Jerzy Kurczak
Film production: Papaya films
Director: Tomasz Knittel