Bellflower Reminder

Creative idea

To encourage proactive breast cancer prevention, we transformed a bellflower into a health notification. In Slovakia, free mammograms are available every two years. We discovered that the bellflower (Campanula Medium) shares this exact biological cycle, blooming biennially. We turned this flower into a 'living reminder.' We distributed branded seed sachets and planted a permanent installation of 150 bellflowers in a city park. By planting the seeds, women actively engaged with the message. When the flower blooms, it delivers a natural, stress-free reminder: it’s time for your check-up. Bellflowers will remain blooming every two years at no additional costs.

Brand name: Novartis
Advertiser / client: Novartis
Product / service: Breast cancer prevention
Campaign name: Bellflower Reminder
Agency network: INDEPENDENT AGENCY
Agency: Kreativna Dvojica, Bratislava
Executive creative director: Michal Hornicky
Creative director: Ivana Hornicka Paconova
Art director: Michal Hornicky
Copywriter: Ivana Hornicka Paconova
Designer: Veronika Mrkvicova
Client account director: Nina Micudova