GET AUT ROOM

Creative idea

For many people, the world of autistic children remains unfamiliar. We believed experience was the most powerful way to build awareness. That's why we created GET AUT ROOM, where every puzzle, clue, object, sound and light was carefully designed to reflect the sensory world of an autistic child. The authentic reactions of well-known public figures introduced that experience to the public. The campaign then expanded with educational content explaining autism and radio spots simulating how autistic children hear the world. Together, experience and education transformed awareness into understanding, and understanding into real support for AUTI Jozefská.

Brand name: Spolu AUT, o.z.
Advertiser / client: Spolu AUT, o.z.
Product / service: NGO
Campaign name: GET AUT ROOM
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, BRATISLAVA
Production company: MADE BY VACULIK
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Creative director: Ivana Polohová
Art director: Filip Šufliarsky
Copywriter: Timea Juríčková
Account director (agency): Michala Zezulová
Strategic planner / strategist: Michaela Martonová ,Terézia Šabová
Director: Jonáš Karásek
Director of photography: Tomáš Juríček
Post production: Patrik Pavlis
Additional company: Social Media Manager: Kristína Kačániová Account Executive: Lucia Kinčešová Production: Zuzana Hlavčáková Sound design: Bajko Production Assistant: Sabína Palušová Set design: Bianka Radačovská Set construction: Pavol Sklenár, Zuzana Hlavčáková, Bianka Radačovská