the rain collection

Creative idea

Air pollution is a leading public health risk in Bulgaria, yet it remains invisible and easy to ignore. Instead of repeating statistics, The Rain Collection turned pollution into physical evidence. Everyone who lives in a big city knows that after rain, their car is left dirty — proof of what was in the air. We used this familiar phenomenon by letting polluted rainwater drip directly onto white T-shirts, leaving real stains from the air people breathe. What looked like a fashion item became a health warning

Brand name: Air4Health
Advertiser / client: Air4Health
Product / service: Air4Health
Campaign name: the rain collection
Agency network: INDEPENDENT AGENCY
Agency: proof.
Additional company: proof.
Production company: Whaleworx
Web address: https://air4health.eu/raincollection/
Agency chief executive officer: Sava Ahmakov
Chief creative officer: Angel Iskrev
Executive creative director: Angel Iskrev
Creative director: Angel Iskrev
Art director: Emanuela Belovarski
Copywriter: kristiyan stoyanov
Designer: bonka ruseva
Account director (agency): poleta petrova
Client account director: sanya stefanova