The legendary voice

Creative idea

OTP Bank is the main sponsor of Vasas FC, one of Hungary's most historic football clubs. Yet despite its rich legacy, the team had spent four consecutive seasons in the second division, repeatedly missing promotion by the narrowest of margins. Our goal was to reignite the fans' passion while giving the team an extra boost. There was one legendary figure every Hungarian football fan knew: an iconic Vasas supporter whose unmistakable voice echoed through television broadcasts for decades. We tracked down the man behind that legendary voice and brought him back to the present in countless ways, turning him into the heart of our activation.

Brand name: OTP Bank
Advertiser / client: OTP Bank
Product / service: Banking
Campaign name: The legendary voice
Agency network: INDEPENDENT AGENCY
Agency: Mito Group, Budapest
Agency chief executive officer: Albert Farkas
Chief creative officer: Gergely Marosi, Balázs Pőcze
Creative director: Gergely Marosi
Art director: Dávid Tamcsu
Copywriter: István Csuhai
Designer: Gabriella Földvári
Account director (agency): Egyházy Edina, Gergely Szandi
Client account director: Tánczos Dorka
Strategic planner / strategist: Brigi Csurgó
Agency producer: Gergely Kisfali, Záli Bán