Forged by Champions

Creative idea

The Gazi Derby, Turkey's most prestigious horse race, turned 100. A century of champions, but nothing physical connecting them. So we found the connection: the horseshoes. We tracked down and gathered the actual horseshoes of the derby's legendary winners Bold Pilot, Graystorm, Secret Power, Urfa Aslanı and melted them together in a single crucible. From that one metal, we minted 100 commemorative coins. We sent them to former champions and figures of the equestrian world. But coin number 100 we made unattainable. It could not be bought, requested or won. It was presented only to the champion of the 100th Gazi Derby.

Brand name: Bi' Talih
Advertiser / client: Bi' Talih
Product / service: Gambling/Betting Platform
Campaign name: Forged by Champions
Agency network: INDEPENDENT AGENCY
Agency: Freed Istanbul
Additional company: Multi Creative Solutions
Production company: Multi Creative Solutions
Web address: https://www.bitalih.com/
Creative director: Serdar Tabur, Ataberk Akalin, Onur Hakan Bal
Film production: Ali Can Baytok
Director: Poolfolks