HATEBOARD

Creative idea

Richard Tury made history as the first Slovak Olympic skateboarder - but instead of encouragement and support, he received a flood of online hate. Even after he was the only European to make it to the Paris finals, the trolls didn't stop. TIPOS is the biggest supporter of sports in Slovakia and for the second year in a row, it has been fighting against pressure in sports as part of its CSR platform JOY WINS. That’s why it decided to help Richard Tury as well and resolve an unexpected situation in an original way.

Brand name: TIPOS
Advertiser / client: TIPOS
Product / service: National Lottery Provider
Campaign name: HATEBOARD
Agency network: MULLENLOWE
Agency: MullenLowe GGK Bratislava
Production company: LOWEMAKERS
Web address: http://www.tipos.sk
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Executive creative director: Branislav Mlady
Creative director: Branislav Mlady, Vlado Slivka
Art director: Tamas Bohus
Copywriter: Mario Lapos
Designer: Jan Krska
Account director (agency): Patrik Stantien
Client account director: Patrik Stantien
Photographer: Mino Debnar
Director: Max Turek
Director of photography: Alexander Šurkala