„INVASION ON THE MUSEUM“

Creative idea

The activation that became the work of art. We wanted to reward the most devoted fans of Museum of Modern Art in Warsaw for being with us for years of constructing the museum’s building. So we gave them one in a lifetime opportunity to be a part of piece of contemporary art. We invited the world famous Polish artist Zbigniew Libera to create a special work of art with our audience. The event took place in new building of Museum and resulted in the piece of art titled „The Invasion on the Museum”.

Brand name: Museum of Modern Art in Warsaw
Advertiser / client: Museum od Modern Art in Warsaw
Product / service: MSN Warsaw building opening
Campaign name: „INVASION ON THE MUSEUM“
Agency network: MULLENLOWE
Agency: Mullenlowe Warsaw
Agency chief executive officer: Kinga Grzelewska
Creative director: Kinga Grzelewska
Art director: Joanna Jurczak
Copywriter: Marcin Nowak
Additional company: Zbigniew Libera - Author of the artistic work Marta Bartkowska, Anna Bakiera, Józefina Bartyzel, Joanna Młynarska, Iga Winczakiewicz, Marta Wójcicka, Olga Zawada (MSN) - Communication and Marketing