Ads on Stage

Creative idea

Culture in Slovakia is under severe pressure. After the state withdrew or slashed funding, many independent cultural institutions are at risk of disappearing altogether. So 365.bank went beyond donating money: we helped theatres discover a new way to earn income themselves. We selected several independent theatres facing an existential crisis and offered them funding in exchange for bringing 365.bank’s marketing message onto their stages and into their performances. Instead of a conventional advertising script, we gave them creative freedom to interpret the brand message their own way. The actors embraced the challenge, turning advertising into part of the theatrical experience. And so did the audiences.

Brand name: Antena
Advertiser / client: Antena
Product / service: 365 bank account
Campaign name: Ads on Stage
Agency network: INDEPENDENT AGENCY
Agency: Wiktor Leo Burnett, Bratislava
Agency chief executive officer: Michal Kopriva
Executive creative director: Vladimir Lefik
Creative director: Peter Michalka
Art director: Lucia Grečnárová, Richard Sokol
Copywriter: Ivana Viteková, Ladislav Macko
Account director (agency): Anh Doan
Client account director: Romana Juhásová, Erik Šiška
Strategic planner / strategist: Vladimír Lefík, Dominika Múdra