Large caliber annual report

Creative idea

The Come Back Alive Fund has supported the Ukrainian army since 2014. Every year the Fund reports on the scale of assistance. In 2024, it was huge. With a lot of weapons and ammunition. To show it, we create a large-caliber annual report with 20.24 caliber. A report symbolises the large scale caliber of the support in the form of a machine gun belt loaded with cartridges, where each one has a clear target. The report is packed in a real ammo box. Pages of the report are connected sequentially, which shows the continuity of assistance of the Fund throughout the year.

Brand name: Come Back Alive Foundation
Advertiser / client: Come Back Alive Foundation
Product / service: Annual report
Campaign name: Large caliber annual report
Agency network: INDEPENDENT AGENCY
Agency: Gusev Art Lab, Kyiv
Web address: https://savelife.in.ua/en/annual-report-en/
Agency chief executive officer: Artem Gusev
Creative director: Artem Gusev
Copywriter: Anna Pronicheva
Additional company: Come Back Alive Foundation: Project Manager – Katerina Gostyunina Team lead – Anastasia Novobranets