SHOWCASE

Restoring strength on Earth

Entry code: 1301005GD25
Agency: One&Only Almaty
Advertiser / client: Evolutif Kazakhstan
Competition: Craft Drum, A. INDUSTRY CRAFT (Brand Communication & Design, Outdoor, Print & Publishing, Package Design), Art Direction 

Creative idea

The idea was to celebrate Cosmonautics Day by highlighting beauty and wellness massage specialists results that might be not fit space program requirements but still valuable and mean. As much as astronauts care about space — our specialists restore strenght on Earth! In our work we showed such monumental spacesuit, that ready for space gravity while crew member looks like failed because of over-relaxing condition.

Brand name: Evolutif Kazakhstan
Advertiser / client: Evolutif Kazakhstan
Product / service: Wellness & Beauty
Campaign name: Restoring strength on Earth
Agency network: INDEPENDENT AGENCY
Agency: One&Only Almaty
Web address: https://evolutif.kz/
Creative director: Alexander Klepov
Art director: Alexey Lyubchikov
Copywriter: Alexander Klepov
Designer: Alexey Lyubchikov
Account director (agency): Stanislav Mitonov
Strategic planner / strategist: Artem Goryachev
Pr director: Asel Kalbayeva

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