SHOWCASE

What if I'm tired? The Statue of Liberty. Part 1 (3)

Awards: Shortlist
Entry code: 1301006GD22
Agency: Leo Burnett Kyiv
Advertiser / client: Eleos Ukraine
Competition: A. INDUSTRY CRAFT (Brand Communication & Design, Outdoor, Print & Publishing, Package Design), Art Direction 

Creative idea

During hard and challenging times, like the war in Ukraine, people around the world tend to get tired. This can lead to disbelief in human values. In this campaign, we asked world community one simple philosophical question: WHAT IF world-known figures that symbolize peace, freedom and harmony declared that they are tired of defending true human values? What if the Statue of Liberty gets tired to stand up for freedom? What if Jesus Christ gets tired of protecting humanity? What if Buddha gets tired of bringing harmony? The answer is up to everybody. So, we say: 'Keep your hands up for true human values!'

Brand name: Eleos Ukraine
Advertiser / client: Eleos Ukraine
Product / service: public and social information and countering propaganda
Campaign name: What if I'm tired?
Agency network: LEO BURNETT
Agency: Leo Burnett Kyiv
Executive creative director: Jorg Riommi, Kosta Schneider
Creative director: Anatoliy Davydov
Art director: Taras Bondarchuk
Copywriter: Olena Danylchenko
Managing director: Svitlana Zagidko

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