Label created by the wine itself

Creative idea

A 'Living manifest of zero compromise,' this label transforms fermentation waste into physical evidence of naturalness. While 97% of producers use artificial additives, Piquentum produces bubbles using only natural sugars and yeasts from its organic grapes. Since the wine is distributed exclusively to restaurants where sommeliers can narrate its story, we pursued a bolder concept: a label created by the wine itself. We harvested the fermentation sediment, usually discarded during disgorgement, to produce a label that acts as a living entity, utilizing thermal instability and cellar humidity to trigger harmless mold growth, while fully complying with EU food-contact legislation (Regulation ECNo 1935/2004).

Brand name: Piquentum
Advertiser / client: Vinski podrum Buzet d.o.o.
Product / service: Wine
Campaign name: Piquentum - Label created by the wine itself
Agency network: INDEPENDENT AGENCY
Agency: Studio Sonda, Vizinada
Web address: https://www.piquentum.com/
Agency chief executive officer: Sean Poropat
Chief creative officer: Jelena Fiskus
Creative director: Sean Poropat, Jelena Fiskus
Art director: Sean Poropat, Jelena Fiskus
Designer: Sean Poropat, Jelena Fiskus
Account director (agency): Sara Bažon
Additional company: Concept and Production: Jakov Poropat Production Assistant: Marija Simunovic, Vibor Poropat Foil Stamping: Etikgraf