The Last Spark of Communism

Creative idea

IDEA: The short film Rododendron takes us back to the day when the 'Iron Curtain' was cut. The film shows that moment from an unusual perspective: from the point of two secret agents of the communist Hungarian Intelligence Service. Visual idea expresses that unusual perspective: a badge of the communist red star, revealing that a single matchstick is holding it, symbolizing that the communist regime is about to burn away. The red star is a powerful icon. But we wanted to express that the communism was over. We showed the BACK of that badge. Attached to a single matchstick, this symbol is about expressing the last spark of communism.

Brand name: 'Rododendron' Short Film
Advertiser / client: Lighthouse Films
Product / service: 'Rododendron' Short Film
Campaign name: The Last Spark of Communism
Agency network: INDEPENDENT AGENCY
Agency: White Rabbit Budapest
Additional company: -
Executive creative director: Levente Kovacs, Istvan Bracsok
Creative director: Andre Felix, Jim Seath
Art director: Istvan Orosz, Marcos Mendes Tanaka, Luis Paulo Gatti
Copywriter: Levente Kovacs, Adam Lenart
Account director (agency): Beata Stumpf
Illustrator: Istvan Orosz
Additional company: ASSOCIATE CREATIVE DIRECTOR: Andre Nunes Bueno CLIENT SERVICE DIRECTOR: Levente Balint CREATIVE PRODUCER/Lighthouse Film: Levente Torcsi