Writing Amadeus

Creative idea

Imagine Amadeus Mozart asking you to come up with the most creative way to tell his story to the people. What would you do? We created the world’s first playable and listenable font for Peter Shaffer’s famous play “Amadeus” to the Turkish audience. We put this font at the heart of our communication campaign to introduce Peter Shaffer’s famous play “Amadeus” to the Turkish audience.

Brand name: AMADEUS
Advertiser / client: PIU ENTERTAINMENT & SAKM
Product / service: AMADEUS
Campaign name: Writing Amadeus
Agency network: INDEPENDENT AGENCY
Agency: HAPPY PEOPLE PEOPLE PROJECT İSTANBUL
Additional company: HURUFAT FONT
Web address: https://www.piu.net/
Executive creative director: YAŞAR AKBAŞ
Creative director: ATİLLA KARABAY, FIRAT YILDIZ, SERHAN ACAR
Art director: ERHAN ÖZDEN
Designer: ERHAN ÖZDEN
Account director (agency): GÖZDE NUR AKBAŞ, GİZEM SARIKAYA
Client account director: ÖZGÜR FIÇIÇI
Managing director: PELİN BÖRKLÜOĞLU
Photographer: SERDAR ACAR
Illustrator: OĞUZHAN CENGİZ
Digital production: ILGIN ÜZE