The Roommates

Creative idea

In Greece, more and more young people are choosing to live with roommates due to high rents and the overall economic situation. At the same time, according to research, most energy provider switches take place when someone is moving to a new house. These two findings were the starting point for “Roommates”, our new campaign for Protergia.

Brand name: Protergia
Advertiser / client: Protergia
Product / service: Protergia
Campaign name: The Roommates
Agency network: INDEPENDENT AGENCY
Agency: The Newtons Laboratory
Agency chief executive officer: Andreas Grigoriadis
Creative director: Giannis Sorotos, Dimitra Andrikopoulou
Art director: Argiro Paschou
Copywriter: Dimitris Boutsikos, Nikos Tsatouchas
Account director (agency): Chrysanthi Spertou, Natalia Georganta
Strategic planner / strategist: Kostas Verveniotis
Film production: Boo Productions SA
Director: Argyris Papadimitropoulos
Director of photography: Giorgos Karvelas
Music: Bounce
Additional company: Editor - Thanassis Totsikas