Future is Yours

Creative idea

Why was it so easy for us to have big dreams and believe in them when we were kids, but not now when we have jobs, pay taxes and read the news? With our campaign, we wanted to inspire people in Slovakia to find their inner child, dream big and most of all, believe in them. Because then, the future will be yours. And in order to do that, our execution had to be spectacular and draw us into the magnificent world of a child's imagination, where everything is possible.

Brand name: Slovenská sporiteľňa (ERSTE Group)
Advertiser / client: Slovenská sporiteľňa (ERSTE Group)
Product / service: Finance/Banking
Campaign name: Future is Yours
Agency network: INDEPENDENT AGENCY
Agency: Zaraguza Bratislava
Media agency: Wavemaker Slovakia
Production company: Bistro Films
Web address: https://www.slsp.sk/
Agency chief executive officer: Jakub Mazán
Executive creative director: Jakub Mazán
Creative director: Martin Ondrušek
Art director: Andrej Nemček, Martin Ondrušek
Copywriter: Jozef Plichtík
Designer: Andrej Nemček, Martin Ondrušek
Account director (agency): Juliana Priatková
Client account director: Patrik Mackulin
Media director: Michal Vážny
Strategic planner / strategist: Jakub Kováč, Pavol Minár
Photographer: Marek Musil
Film production: Pavel Prejda
Director: WOLFBERG
Director of photography: Alexander Šurkala
Music: Sizzer Amsterdam
Post production: Alien Studio
Post production producer: Ivan Uličný