The Closer

Creative idea

The pandemic has not only brought to life the issues we all know but also other side effects such as overworking. People find it increasingly difficult to disconnect from their work, undermining the work-life balance. This is why Heineken has created THE CLOSER a bottle opener capable, when used, of disconnecting nearby devices.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: The Closer
Agency network: PUBLICIS
Agency: Publicis Italy
Digital agency: BOOMERANG
Additional company: Le Pub Amsterdam
Production company: DIVISION
Executive creative director: Andrey Tyukavkin, Milos Obradovic,
Creative director: Eoin Sherry, Luca Boncompagni, Diego Tardani
Art director: Giulio Frittaion, Santi Urso, Valentino Borghesi, Joao Araujo
Copywriter: Christopher Penman, Ruben De Barros,
Account director (agency): Ilaria Castiglioni, Benedetta Neri, Derek Muller, Siebren Benedictus
Client account director: Paola Natellis
Strategic planner / strategist: Charles Laporte Aust, Bela Ziemann, Monica Radulescu, Ilko Petkov,
Film production: DIVISION
Director: Francois Rousselet
Director of photography: Paul Guilhaume
Agency producer: Francesca Zazzera, Anna Sica, Barbara Brown, Jules de Chateleux, Aurelie Bruneau, Sabrina Sanfratello
Post production: The Mill Paris
Additional company: Global CCO Publicis WW: Bruno Bertelli Global CCO Publicis Italy & Le Pub Amsterdam: Cristiana Boccassini Global CCO Publicis Italy & Le Pub Amsterdam: Mihnea Gheorghiu General Manager Le Pub Amsterdam: Eleni Charakleia Head of Digital Production: Vittorio Cafiero