The Witcher 4 - Cinematic Reveal Trailer - The Game Awards 2024

Creative idea

Directing the trailer for The Witcher 4 was a tremendous challenge—this is a title millions of fans around the world have been eagerly awaiting. In a six-minute film, it was essential not only to capture the atmosphere known from the series but also to tell an emotional, layered story of a new protagonist. The director was involved in the script development from the very beginning—every narrative element was carefully planned. A key storytelling choice was the introduction of Mioni, whose journey symbolically mirrors Ciri’s. Both must make difficult choices and choose their own path—a parallel that deepens the emotional impact and grounds the story on a personal level.

Brand name: The Witcher
Advertiser / client: CD PROJEKT RED
Product / service: Game Trailer
Campaign name: --
Agency network: INDEPENDENT AGENCY
Agency: --
Additional company: CD PROJEKT RED
Art director: Karol Klonowski
Director: Tomek Suwalski
Additional company: Director - Tomek Suwalski Executive Producer - Piotr Prokop Producer - Magdalena Rudnicka Art Director - Karol Klonowski CG Supervisor - Miłosz Cieślikowski-Ryczko