Unmute

Creative idea

We wanted to get really LOUD about those who live in silence on a daily basis. We've prepared a piece of entertaining content designed and composed in such a way, so the Deaf can finally enjoy a piece of music. We have established UNMUTE, the FIRST music group in Poland, which consists only of Deaf people. We casted the band's members, wrote the lyrics and music and made a professional music video, which became a hit on YouTube. Finally, we submitted Unmute to the official Eurovision Song Contest selection, where our band took third place.

Brand name: Unmute
Advertiser / client: Polish Association of the Deaf
Product / service: Polish Association of the Deaf
Campaign name: Unmute: Louder than decibels
Agency network: SERVICEPLAN
Agency: Change Serviceplan
Additional company: Labcon
Production company: Film Produkcja
Web address: https://www.youtube.com/watch?v=9UGugx5emUs
Executive creative director: Jan Majle
Creative director: Jan Majle, Rafał Górski
Art director: Dominik Przerwa
Copywriter: Marcin Nowakowski
Managing director: Patrycja Filipowicz, Kama Karczewska
Pr director: Agnieszka Byczot
Photographer: Łukasz Ziętek
Film production: Film Produkcja
Director: Łukasz Zabłocki
Director of photography: Kacper Fertacz
Music: Michał 'Fox' Król
Agency producer: Dorota Sieradzka, Rafał Trzosowski
Post production: Human Ark
Post production producer: Olga Ładna-Toeplitz
Additional company: Members of Unmute: Zuzanna Szymańska, Jakub Stanisławczyk, Magdalena Wdowiarz, Julia Kramek, Alina Jagodzińska Lyrics: Michał Pakuła