Delikates Zhitnitsa - Beans with Sausage Fest

Creative idea

Bulgarians don’t trust mass sausage production, because of it’s origin and quality. That’s why they believe food made in a village has better quality and taste. And we are Delikates Zhitnitsa, from Zhitnitsa village, and we make the sausages here – in the village. So we didn’t hide behind actors in our ads, instead we stood proud with the authentic face of the brand. The people of Zhitnitsa village.

Brand name: Delikates Zhitnitsa
Advertiser / client: Delikates 2
Product / service: Meat products
Campaign name: Beans with Sausage Fest
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Sofia
Media agency: Zenith Sofia
Digital agency: Digitas
Production company: Clamer Production Studio
Agency chief executive officer: Petar Keserdzhiev, Radomir Ivanov
Creative director: Petar Keserdzhiev, Vladimir Dimitrov
Art director: Yonko Patev
Copywriter: Simeon Vangelov
Designer: Tsvetelina Todorova
Account director (agency): Dobrinka Slavova
Strategic planner / strategist: Anastasia Tomeshkova
Senior planner: Elena Tserovska
Director: Georgi Manov
Director of photography: Krum Rodriguez
Music: Kaloyan Dimitrov
Agency producer: Atanas Barzakov