SLOW DOWN OR YOU LET YOURSELF DOWN
Creative idea
We cast contrast as our core tool: trained actors for nuance and emotion, real skaters and MMA fighters for raw presence. The road, like life, has two sides – and so did our casting. Each scene was crafted to feel lived-in. Rappers trained the main character to master his flow. Fighters weren’t acting – they were coached to fight. Skaters weren’t styled – they brought their own scars. Intimate moments, like a night drive or airport goodbye, relied on actors able to channel unspoken tension. Authenticity wasn’t a detail – it was the craft driving every frame.
Brand name: NATIONAL ROAD SAFETY COUNCIL - KRBRD
Advertiser / client: MINISTRY OF INFRASTRUCTURE
Product / service: ROAD SAFETY PUBLIC CAMPAIGN
Campaign name: SLOW DOWN OR YOU LET YOURSELF DOWN
Agency network: INDEPENDENT AGENCY
Agency: KEINO GRUPA WARSAW
Media agency: KEINO GRUPA
Digital agency: KEINO GRUPA
Production company: KEINO GRUPA
Web address: https://www.krbrd.gov.pl
Agency chief executive officer: MACIEJ KAROLAK
Chief creative officer: ADAM ZDEB
Executive creative director: ADAM ZDEB
Creative director: ADAM ZDEB
Art director: KAROL POMORSKI
Copywriter: ANNA CUDNA
Designer: KAROL POMORSKI
Account director (agency): MARCIN POBOCHA
Client account director: DAGMARA STANIEWSKA
Media director: URSZULA ZDUNEK
Managing director: BARTOSZ KLUS
Strategic planner / strategist: JAN MOSIEJCZUK
Photographer: JACEK KOLODZIEJSKI
Film production: ALEKSANDRA MIODUSZEWSKA
Director: MICHAL KORZEWSKI
Director of photography: ADRIAN KUCIEL
Music: MICHAL BEDKOWSKI
Screenwriter: MICHAL KORZEWSKI
Agency producer: JUSTYNA SOKOLOWSKA
Post production: JANUSZ BIENIEK
Post production producer: ALEKSANDRA MIODUSZEWSKA
Digital production: KEINO GRUPA
Digital strategist: JOANNA PIERZYNKA
Event production: MARCIN POBOCHA KEINO GRUPA
Additional company: AGATA RUDNIEWSKA motion designer; AGNIESZKA ANZULEWICZ senior media planner; DAWID OGRODNIK - CAST & LEAD VOCAL; SYLWIA BLASZCZYK - CASTING DIRECTOR; KAROLINA ROMUK-WODORACKA - CASTING DIRECTOR; KAS KRYST - COSTUME DESIGNER; BARTŁOMIEJ KARAS - PRODUCTION DESIGNER
